Are you struggling to build up a social media following? Do you want to drive traffic to your website, get more people to view your content, and/or sell products & services? Would you like to learn a FREE method for getting discovered online? If you answered “yes” to any of these questions, you will LOVE this course!
Twitter is an incredible social media platform because you can start building a following right now with no experience, paid promotion, or prior experience online. In this course I will show you the complete system I have used to grow Twitter profiles to over 100,000 followers, place multiple YouTube videos in the 1st page of search results, sell my Udemy courses, and drive traffic to my website. In addition to Twitter we will cover CoPromote, Hootsuite, Communit, and Tweepi, platforms that will enable you manage your social media followings as efficiently and effectively as possible.
As with all of my courses, this Twitter course will receive regular updates based on student feedback, updates to the user interfaces of the platforms covered, and any new strategies I develop as I continue to work online. I pride myself in answering all questions in the course discussion forum and providing 1 on 1 help as needed. All video lectures in the course are filmed in 1080p HD, downloadable for offline viewing, subtitled in English.
Thank you for taking the time to read this and I hope to see you in the course!
Welcome to the Course!
Hello my name is Joe, and I will share a bit about my experience an internet marketer. I have worked with various marketing platforms such as Facebook, YouTube, and Google AdWords, and nothing is quite like Twitter. On Twitter you can start getting noticed right now without any paid advertising, and all of the systems I show you in this course can be replicated for FREE!
Will you pass the final exam?
Creating an Outstanding Twitter Profile
Let's start from the beginning and sign-up for an account! Make sure you register a phone number with your account to verify that you are a person and not a bot.
Uploading a profile picture, header photo, and some basic bio information.
Let's complete our bio, change to a custom theme color using a HTML color code, and publish our first Tweet to pin to our profile.
Here is the final version of my completed Twitter profile.
Growing a Free Following Using Tweepi
Before we begin following other users, we must find a Twitter profile to pull followers from. This is where the SEO targeted strategy to this system comes into play. If you don't care whether or not your followers are targeted, feel free to follow from my profile @UdemyJoe
Let's begin building our Twitter following. Start by signing up for the free version of Tweepi at Tweepi.com
In this lecture I will show you how to setup filters in Tweepi to find Twitter users who are the most likely to follow back.
Status update, which notifications I pay attention to, and going through the following process on Tweepi, one more time.
3 days have passed so we can begin unfollowing using Tweepi. I will also discuss how to contact Twitter support if you have issues with your account.
In this lecture I will upgrade to platinum version of Tweepi. I prefer the premium version of Tweepi for the increased follow/unfollow limits and being able to save filters, and platinum gives you access to the Tweet Search and User Search features. Tweet Search allows you to follow users based on geo-targeting, and User Search enables you to follow based on interests and keywords.
Additional Content Management Tools
Let's get started using CoPromote. It will help you reach new audiences and build up social proof on your Tweets. CoPromote works on a tit-for-tat system where you share other people's content to earn reach, then you spend your reach for shares. Reach received is based off of how large your following is.
CoPromote pro is essential if would like to boost multiple posts at a time. The free version of CoPromote is great if you only need to boost your pinned Tweet, but if you are a daily content creator you may want to consider going pro.
Hootsuite makes managing multiple social media channels a breeze. You can set up multiple content streams, view content in real time, and publish to multiple profiles with the click of a button.
In this lecture I will show you how to bulk upload and schedule Tweets using a spreadsheet.
Commun.it will help you to identify your most valuable followers and enable you to communicate with them easier. You can also schedule automated tweets and messages to share content directly with your followers.
The premium version of Commun.it allows you take unlimited actions per day within the platform, create engagement reports, and add users to help you manage your Twitter account.
If you don't know how to close a 3rd party Twitter management tool or can't figure out how to stop it from publishing on your behalf, you can revoke 3rd party app access to your account on Twitter.
Creating Engaging Content on Twitter
Combining hashtags, ampersands, and trends to write engaging Tweets that will receive retweets, likes, and more impressions.
Twitter lacks a positive reinforcement loop like YouTube has with suggested/recommended videos. Is it worth it to upload video directly to Twitter?
Lists on Twitter are similar in function to groups on Facebook. Lists are typically themed and have their own news/activity feed of content that the members post to their personal profiles. In this lecture I will create a list of Twitter users that automatically mention you upon following them.
Twitter Advertising and Analytics
To enable analytics for you account, go to https://analytics.twitter.com. Analytics will help you to better understand the demographics of your following, see how many engagements your Tweets are getting, and view the results of your ads.
Miscellaneous Twitter Fun
Twitter and YouTube paired create a powerful combination for promotion. When you link them together you can automatically share new YouTube videos you publish on Twitter, and when a video receives a like on YouTube and both the creator and viewer have their accounts linked with Twitter, Twitter will create a Tweet mentioning the creator.
Let's add follow and retweet buttons to our WordPress site. The official Twitter plugin for WordPress is a bit underwhelming, so we will use two 3rd party plugins.
Final Thoughts and Course Summary
Twitter has following limit of 5,000. You are unable to more than 5,000 users until you reach 5,000 followers.
Congratulations on completing the course! Please let me know if you have any questions and what I can add to make the course even better!