Social Media Mastery

In the Introductory Lesson I discuss the topics I cover in "Simple Social Media" and what you should expect to learn in the course.

• How Social Media Really Works

• How to Profit from Social Media

• How it is Possible to D-I-Y Social Media

• Basic & Advanced Social Media Marketing Strategies

• Defining Social Media M-Levels™

• The G.A.S. ™ Formula

• The C.C.E. ™ Formula

• A Visual Social Media Strategy

• How to Get Started Today

This first lecture talks about the possibilities and purpose of Social Media Marketing. It outlines how you can use Social Media to grow your business or grow your self, increase your skills to enhance your income!

• Increase Your Company’s Bottom Line

• Pump up Your Resume

• Get a Better Job (High Demand)

• Increase Your Business Skills

• Offer Additional Business Services

• Start Your Own SMM Business

• Consult as SMM Specialist

• Reach More People & Earn More Income

This lecture talks about the 5-Cs of Social Media Marketing. In this lesson you begin to shift your Social Media mind from thinking that posting on Facebook is the do-all task, to understanding the importance of keyword-rich, relevant, real Content on your website and Social Media sites. We begin to understand how that a true Social Media Marketing strategy begins with Content Creation, Culture, Connecting, Consistency and Conversion in your Social Media campaigns.

• Content Creation

• Culture

• Connecting

• Consistency

• Conversion 

In this lesson I demonstrate how a good Social Media Strategy, combined with a practical SEO strategy can make a difference to your rankings. The paradigm shift comes from now seeing how Social Media, used properly can get you to appear at the top of a Google Search. I use several select keyword terms to demonstrate how some of the Social Media channels appear on Google search results.

So you learned that Social Media Marketing can really make a difference to your business and that a good Social Media Marketing Strategy can help you appear at the top of Google Search results. Why? Because, as you will see in this lecture, Social Media is really about SEO.

In this lesson I also examine the G.A.S.™ Formula and how Social Media is used to build relationships!

G. Give Knowledge

A. Answer Questions

S. Solve Problems

In this lesson I explain why Social Media and the New Media and New Marketing works. This lesson describes the psychological processes going on that have made Social Media sites like Facebook, LinkedIn and Twitter Explode! Once you take this lesson and understand the mind of the New Marketer, you'll be able to implement a viable Social Media campaign and have a positive impact on the bottom line of your business!

• The “Tribe”

• “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”
  ― Seth Godin, Tribes: We Need You to Lead Us

• Reticular Activating System (RAS)

• Top of Mind Marketing (TOM)

• Relationship Marketing

In this lesson I breakdown the different categories of Social Media Tools and discuss the minimum times you should publish and/or post using these tools. These are the some of the Social Media Categories:

• Social Networking

• Blogs

• Bookmarking

• Microblogs

• Email Marketing

• Press Releases

• Photo Sharing

• Local Directories

• Video Sharing

• Presentation Sharing

With so many different Social Media Marketing tools and many more appearing daily, it's important to have a beginning guideline to these tools. In the following chapters I discuss which oMedia Marketing tools you should use at minimum and how often to post on them.

These tools include: Facebook, LinkedIn, Twitter, Pinterest, YouTube, Blogs and Social Bookmarking.

As I discussed in previous Lessons, most people believe that posting on Facebook is a viable Social Media strategy. It's not! There's a basic but powerful strategy to Social Media Marketing. The strategy is simple but it begins to outline the need to separate Social Media Marketing into two levels (covered in the next lesson).

• Build Profiles with SEO

• Establish URL (http)

• Connect and Contribute

• Build Relationships

• G.A.S.

I created Social Media M-Levels™ to create a process that makes Social Media Marketing real. You need processes and systems in order to run a business. No one has fully explained a viable, practical and real Social Media Strategy until now. Social Media M-Levels™ make sense of Social Media Marketing by creating a method of creating content Social Media Level-1™ and posting it on Social Media Level-2™ tools.

The Social Media M-Levels Strategy will help you create a working Social Media Marketing strategy that creates conversions, builds relationships and positive Return On Investment (ROI).

This is one of the most important lessons in the Simple Social Media Udemy course.

Level 1 - Content

• Website

• Blog

• YouTube

• Social Media Press Releases

• Document Sharing

Level 2 - Sharing

• Facebook

• Instagram

• Twitter

• LinkedIn

• Pinterest

• Social Bookmarking

In this lesson I show you tools that can make it easier for you to share and monitor your Social Media strategies. I also cover tools for your website that make it easier for users on your website to "follow" and "connect" with you and "share" your website and blog content easily. You must make It easy for visitors to share Your content and follow you. These tools do just that!

• Addthis.com

• Hootsuite

• Hootlet

• Pinterest Button

• Tweet Deck

• Browser Buttons / Apps

• Delicious, Reddit, etc

Social Media Networks Best Strategies: Twitter

What is Twitter and how to best use this tool?

• 320 Million Active Users

• Create relationships

• Brand Your Account

• Level 2 | Tweet the G.A.S.

• Importance of followers

• Substance

• What do I Tweet?

Social Media Networks Best Strategies: Facebook Strategies

• 3.35Million Users

• 53% Active

• Establish your network

• Pages vs. Personal

• Facebook.com/mobile

• Groups

• Discussions

• Build Relationships

• G.A.S.

• The Facebook C.C.E.™ Formula

Social Media Networks best Strategies: LinkedIn

A Professional, Relationship Building and Communication Tool

• 414+ Million Professionals

• Your Online Resume

• Build Your Complete Profile

• Build Your Network

• Join Groups

• Join or Start Discussions

• Search Jobs or Post Jobs

• Add Applications, i.e. Twitter, Slideshare

• Post on Pulse

• Update Daily

• Add Users Daily

• Keep it Professional

Instagram is a Free Photo and Video Sharing App.

• 1.452 Billion Users Worldwide

• 155.7 Million Users in USA

• 462.8 Million Users Aged 25 to 34 (31.6%)

• Grew by 12.8% over past 12 months

• An Entirely Visual Platform

• Enable Users to Share Images or Videos

• Follow, Mention, Hashtag to be Followed

• Tag Users and Hashtags

• Repost with App

• Instagram Reels (Up to 60 Seconds)

Social Media Networks Best Strategies: Blogs and Blogging

Welcome to the Bloggersphere

• Why Have A Blog?

• Blogger vs. Wordpress

• Becoming an “Expert”

• Getting Others to Comment

• Building Relationships

• Relevance

• Faster Indexing

• Gadgets, Widgets,

• Monetizing Your Blog

• “P”-Word

• Private Label Articles

Local Directory sites are an integral part of a viable Social Media Marketing Strategy. Any business that has a NAP, Name, Address and Phone Number should participate in a listing strategy that includes creating profiles in the top ranking Local Directory sites or "claiming" their businesses, and optimizing such listings to aid Google and the other search engines in indexing their business:

Local Directories get you “Google Love” & “Authority”. They help you get your business to the top of Google search. You need to get on as many Local Directories as possible but also optimize your profile on the most important ones

• www.LocalDirectoriesMarketing.com

• MerchantCircle.com

• Foursquare.com

• Google Places

• Yahoo Local

• Bing Local

• Superpages

• Others…

At the top of Google Search results you'll often get Google Business Listings to show up. How do you ensure that you show up when your type of local business is searched on Google. You must claim your business on Google Business. This lesson will give you insight on Google Business and how to use this necessary tool to get your business found on Google.

Google Business Strategies:

• GYBO.com/business

• Local Directories

• Appears on Google Searches (SEO)

• Put Yourself on the Map

• A Must for Any Business

• Make it Interactive

• Other Directories Bing, Yahoo, Merchant Circle, othersess

Content is the most important "C" of the 5-Cs. Video is the most important tool for Content Creation. YouTube is the most important tool for Video Content Creation. YouTube's impact on your business is huge. As Content Creation becomes more important, having a YouTube and Video Content Creation strategy will become foremost in the success of any business. The time to create a YouTube Channel and a YouTube Content Creation strategy is now.

YouTube is one of the most important Social Media Level-1™ Tools

• YouTube and Video Sharing a Must

• SEO Potential

• #2 Search Engine in the World

• #3 Most Trafficked Web Site (Alexa.com)

• Integrate with Other Sites

• Facebook from YouTube

• Embed in Blog and Website

• Keyword, Tags and Labels a Must

• Auto-Link to Facebook, Twitter & Buzz

• Brand Your Channel

• Create from Photographs, Flip or Cell Phone

• Vimeo, Metacafe, Veoh, others

Pinterest has the best demographics of any of the Social Media Marketing sites. It's an interactive sites that helps you reach the right target audience and create real engagement and build relationships. Pinterest is the game changer for your business.

• 150 Million Users

• 85% Female

• 42% U.S. Online Women

• 30% of All U.S. Social Media Users

• 87% Have Purchased Because of Pinterest

• $100,000+ Annual Household Income

• 50% Have Kids

• 15.8 Minutes Avg. Time Spent on Pinterest

Social Media Press Releases are the hidden gem of a powerful Social Media Marketing Strategy. They're not discussed much in Social Media books, seminars or lectures, but they are an intricate part of a successful and powerful Social Media Marketing Strategy. Here's why:

• Fast and Efficient Social Bookmarking

• Instant Google Indexing

• Google Search Rankings (SEO)

• Free

• Embedding and Sharing

• PRLog.com / 24-7PressRelease.com

• Everything is News

• Send PR Weekly

• “Real” Press Releases

• PRWeb.com / PRNewsWire.com

Slide Just like Social Media Press Release, Social Bookmarking is an unknown, little used but powerful tool for outstanding results. Social Bookmarking can help get your business on Google, but these Social Bookmarking sites are also strong Social Media communities that can drive traffic and help you grow your business.

• Powerful SEO

• Creating Backlinks Google Loves

• Dofollow Me “Top Dofollow Bookmarking…”

• Driving Traffic to Your Web Site

• Multiple Sites “Top Social Bookmarking…”

• Share Your Favorite Sites and Your Own

• Bookmark Weekly or Daily

• Digg, Delicious, Technorati, Reddit

• StumbleUpon, Fark, Furl

Slideshare.net is yet another little known, yet very powerful Social Media tool to grow your business:

• Slideshare.net

• Owned by LinkedIn

• “Expert” Status

• Building Relationships (G.A.S.)

• SEO Friendly

• www.slideshare.net/ticketfl

• Embed in Website and Blogs

• Followers Receive Updates

• Display on Your LinkedIn Profiles

Email Marketing.

• Your Contacts are Your Business

• Use a Professional EMS

• Grow Your List Tools

• Don't Spam (Can Spam Act)

• Provide Value

• Set Expectations

• Social Share on Constant Contact

• Email Automation

• Segment Your Lists

Simple Social Media was designed and created to be real, practical and to bring you the right knowledge and understanding of Social Media and it's real applications to grow your business. With that, I changed your mindset. I challenged you to have a different perspective on what Social Media Marketing is really about. I brought you Paradigm Shifts and made Social Media Marketing what it was intended to be; powerful tools to grow your business exponentially!

These are the Seven Paradigms of Social Media Marketing:

1. It’s about SEO

2. DIY It

3. Building Relationships (G.A.S.)

4. T.O.M.

5. “Expert” Status

6. The “Tribe”

7. Engagement

8. Social Media M-Levels™

Massive Traffic to Your Business or Site

• Build New Databases

• SEO Success Like Never Before

• Backlinks, Traffic, Name Recognition

• Building Relationships

• Cost Effective – Mostly Free!

• Measurable (Google Alerts) ROI

• Flexibility – 15 Minutes to 2 Hrs / Day

• Increased Sales & Revenue

I've covered a lot of real, practical, useful Social Media Marketing information, including specifics on which tools to use and how to develop a Social Media Marketing Strategy. So what's next?

1. I encourage you to consider enrolling in my Certified Social Media Marketing Specialist CSMMS Course where you will learn in much more detail and specifics how to create, implement and manage real Social Media Marketing, SEO or Website Design strategies or even start a business. Go to our website to find out more: http://www.certificationinsocialmedia.com

2. Enroll in my "Simple Seo: Search Engine Optimization" Udemy Course. Follow this URL to take my SEO course for only $15. Or use the Coupon Code "SIMPLESOCIALMEDIA". If by chance you don't complete the course at least take the lesson on "KeywordResearch" so you can learn how to create a master list of keyword to use with your website, blogs or Social Media efforts.
   
   https://www.udemy.com/simple-seo/?couponCode=SIMPLESOCIALMEDIA

Thank you for completing my course! Hopefully I'll see you in one of my other great Udemy courses to come or at our Social Media Certification lessons.

Sincerely, Manny Sarmiento aka, Social Media Mann(y)

http://www.certificationinsocialmedia.com