Product Analytics for Product Managers: The Key to Growth!
Drive product growth with data-driven decisions by learning essential product analytics skills. Make better products!
You will learn how to use Product Analytics to improve your product and business, covering everything from the theoretical basics to practical tools.
Find out about Product Analytics frameworks, methodologies, and best practices that you can use
Learn the role of Product Analytics in product development process, and decision making
This course will guide you through the process of developing your own measurement strategy and aligning your North Star Metric with the vision of your product.
Utilize the most common industry product KPIs to measure product success, track progress, and identify improvements. LTV, CAC, K-Factor, Retention, and more!
Getting a a good understanding of the tools and processes used by data teams will enable you to effectively collaborate and communicate with them.
Learn to build a culture of data-driven decision making within your organization and promote cross-functional analytics collaboration.
Learn how to identify and track user funnels, how to calculate retention rates, and how to use this data to improve their product
learn about common industry metrics, such as WAU, MAU, bounce rate, K-factor, lifetime value, CAC, and ARPU and more!
Learn how to build a data collection strategy that collects the right data, at the right time, from the right sources.
Learn about the different roles on the Data team, such as data analysts, data scientists, and data engineers and many more.
Learn how to improve their Product Analytics team and how to create a strong working relationship between the Data team and the Product team.
What you will learn:
- The basics of product analytics: You will learn the fundamental concepts of product analytics, such as data collection, analysis, and interpretation.
- How to use product analytics to make better decisions: You will learn how to use data to identify trends, patterns, and opportunities to improve your products.
- How to build a data-driven culture: You will learn how to create a culture within your team where data is used to make decisions and drive action.
- Define your product goals: You will learn how to identify the key metrics that matter most to your business and your users.
- Collect data correctly: You will learn how to collect data about your users’ behavior, such as what pages they visit, what features they use, and what actions they take.
- Use data to make informed decisions about your product: You will learn how to use data to make decisions about your product, such as which features to develop, which marketing campaigns to run, and which pricing strategy to use.
- Understand common industry metrics: You will learn about common industry metrics, such as active users (DAU / WAU / MAU), bounce rate, conversion rate, customer lifetime value (LTV),customer acquisition cost (CAC), and many more.
- Define a North Star Metric: You will learn how to define The North Star Metric that is a single metric that represents the core value your product delivers to your users. It is the metric that you will use to measure the success of your product.
Introductions
1
Course Introduction
Brief overview of Asaf Lev Ari's career in data, including his experience as a manager and his work with a variety of companies and products.
The importance of understanding the business and the product logic behind the data before starting to analyze it.
2
History
3
Data Personas
4
Data Tools Overview
The World of Product Analytics
1
What is Product Analytics
2
The Key Roles of the Product Analytics Team
3
Product & Analytics Working Together
Pick Your Data!
1
Data Collection Strategy
2
Data Collection Best Practices
Vision, Measurement Strategy, and North Star Metric
1
What Makes My Product Valuable?
2
Measurement Strategies and Frameworks
3
The North Star Metric
4
Best Practices for Picking The North Star Metric
5
The Star, As a System Component
Funnels & Common Metrics
1
Funnel Analysis
2
Common Metrics
3
DAU WAU MAU
4
Retention
5
Stickiness
6
Feature Adoption Rate
7
Bounce Rate
8
K-Factor
9
LTV
10
CAC
11
LTV CAC Ratio
12
ARPU
13
ARR & MRR
14
ROAS
15
CPI & CPA
16
NPS & CSAT
The Final Word
1
Final Words
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
30-Day Money-Back Guarantee
Includes
4 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion