4.45 out of 5
4.45
88 reviews on Udemy

Google Tag Manager Pro

Get all of your conversion tracking setup and know exactly what your visitors are doing to increase leads and sales.
Instructor:
Ryan Whiteside
9,244 students enrolled
English [Auto]
Google Tag Manager
Conversion Tracking

In the course, you’ll learn how to install all of your marketing codes and pixels. Setup conversion tracking across popular platforms like Google Ads, Facebook Ads, Microsoft Ads and Google Analytics. And also how to track user engagement, like how long someone watches a video, or what parts of a page they find most or least interesting.

Google Tag Manager is one of the most untapped skillsets in digital marketing. Every business needs it, and very few people know how to do it! You’re making a wise decision to learn this. You’ll be able to launch marketing campaigns more quickly, and with way less stress!

And as a special bonus, I’m also including a Sandbox website where you can get firsthand practice with all the concepts that you’re learning on an actual site.

Introduction

1
What is GTM?

Getting Setup and Installing Your First Tag

1
GTM Overview
2
Set Up GTM on Your Own Website and Sandbox
3
Install GTM on WordPress
4
Setting Up GA Account
5
First Tag Challenge

Paid Advertising Setup and Basic Conversions

1
Paid Advertising Setup Intro
2
Facebook Pixel Setup
3
Facebook Events and Conversions
4
Setup Google Ads Remarketing
5
Google Conversion Tracking
6
Conversion Linker
7
Microsoft Ads Setup

Conversion Tracking

1
Conversion Tracking Intro
2
Phone Call Tracking
3
Email Clicks
4
Forms Overview
5
Data Layer and Ajax Forms
6
Popup Form
7
Microsoft Conversion Tracking
8
Chat Tracking
9
Conversion Tracking Quiz

Tracking Engagement

1
Tracking Engagement Overview
2
HotJar+What's Stopping You Today?
3
Creepy Visitor Watching

Bonus Section:Getting More Credit for the Conversions You're Already Sending

1
Phone Call 1-2 Punch
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

3 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion